
Rihanna is captivating in new Dior J’adore ad campaign – the big reveal of the first official photo
In case you hadn’t heard, pop star and entrepreneur Rihanna is the new muse of J’adore seen through the lens of long-time friend Steven Klein.
“Being the new face of J’Adore is both an honor and a mission,” Rihanna said in a statement at the time of the announcement. “This scent that I have known and loved for so long means so much to women.
I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Rihanna’s appointment to the role comes after actress Charlize Theron’s 20-year tenure with the brand as the face of J’Adore. Don’t worry though, Charlize will now be taking on the role of an ambassador for jewellery and skincare.
Mom-of-two Rihanna has had a significant relationship with Dior over the years, particularly as a fashion icon and brand ambassador. In 2015, she made history by becoming the first Black woman to be the face of Dior in its Secret Garden IV campaign.