The 15-time major golf champion was 20 when he first struck a $40 million deal with the legendary sports brand in 1996
Tiger Woods reacts after beating John Daly in a playoff during the final round of The World Golf Championships 2005 American Express Championship at Harding Park Golf Club in San Francisco© Getty
Beatriz Colon

Tiger Woods’ longest relationship – his nearly three-decade partnership with Nike, that is – has officially come to an end.

The golf icon, 48, has been repping the legendary sports brand on the course for 27 years, putting Nike behind two of the most successful sports collaborations in history: Tiger’s endorsement, and their billion-dollar-making Air Jordan deal with NBA superstar Michael Jordan.

Both the 15-time major champion and Nike held on to the once record-breaking sponsorship even after their own respective tumbles; from the professional backlash Tiger faced after his headline-making affair on ex-wife Elin Nordegren, through even Nike’s termination of their golf equipment market.

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In a statement shared on X, formerly known as Twitter, announcing the split, Tiger wrote: “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world.”

He recalled: “The days have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.”